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Marketing has shifted so dramatically in the last couple of decades. Whilst the ‘ad men’ days of creativity and traditional media buying aren’t quite dead yet, decisions and key marketing moments are wholeheartedly data driven. You could even say that marketers are very much geeks these days. So what of Facebook’s data then? How doContinue reading “Data is King. King Pixel Arise.”
You have probably heard Facebook advertising mentioned, perhaps you’ve even thought about giving it a go only to drop it to the bottom of the pile whilst handling all those parts of your business that are urgent. Maybe you’re a marketing manager that is looking after multiple products, services and campaigns with barely room toContinue reading “7 reasons you should use Facebook ads”
It’s something you’ll hear all the time. Facebook ads don’t work. I’ve tried them and nothing happened and Facebook are just out to get your money. I hate to break it to you, but they do work, but only when used the right way. There’d be no point in Facebook creating a product that didn’tContinue reading “Facebook ads don’t work. (they do)”
Good question. Whilst I’d actively encourage brands and businesses to jump onboard and use Facebook ads to grow their business, there are some base requirements which will give you far more opportunity for success. Have a read and tick them off. If you have a full house then bob’s your uncle. A website. Kind ofContinue reading “Am I ready to use Facebook ads?”
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