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Make it easy. What's he on about today then? Wel

Make it easy.

What's he on about today then?

Well, I mean that you need to make it easy for people being served your ad.

It needs to be easy to understand:
- Who you are
- What your product or service is
- How it can solve a problem
- What's the offer
- Clearly a good offer

You don't have a huge amount of time and space to grab attention and convert your audience into paying customers or leads - so be concise and to the point.

Pow.

That well known phrase. Grab the reindeer by the

That well known phrase.

Grab the reindeer by the antlers.

Well, that's the festive take on the bull.....I think.

2021 has flown by in a blur of oddness. We've had a pretty darn tumultuous environment all round, for both general living and especially in the world of Facebook ads.

We've had game changing Apple updates and the implementation of lots of new methodologies for tracking. We've had some lost data and lots of lost data.

Meh.

Let's just learn from it and head into Christmas and 2022 with a healthy dose of positivity.

Son of a nutcracker....how did it get to December

Son of a nutcracker....how did it get to December already???

I've gone a couple of days early with the movie quote...but hey, it's December so why the hell not.

Ready for the mental Christmas Ads that will make you more wealthy than the McCallister's in Home Alone? OR are you more Billy Bob Bad Santa?

Go steady on yourself if you're feeling like Olaf in summer, it's a tough market for media buying when you are competing so fiercely for space and action.

It'll all be good.

How do you choose the right ad objective? I like

How do you choose the right ad objective?

I like to keep it as damn simple as possible. What is the 'actual' business outcome you are looking for? As in...if you were on Dragons Den you might say...I want more sales, more enquiries, more phone numbers and email addresses, etc, etc.

You probably wouldn't say that you want more traffic or engagements...but I could be wrong.

Be single minded about what you want as Facebook is pretty bloody good at getting you the objective you ask for, especially if you have good budget. Traffic would possibly be relevant if you have a mega converting landing page, or if you are looking to build your custom audiences to retargeting.

On the whole, most people I work with either want more sales or leads. That means we work pretty much all the time in delivering ad campaigns that are optimised to conversions.

Have a think about what you want - like exactly what you want. It'll feel more siple from there on in.

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